And1

The AND1 brand was born in the heart of American streetball culture and quickly became a global symbol of authentic basketball, characterized by creativity, personality, and spectacular play. It's not just a brand, but a movement that revolutionized the way basketball is experienced, taking it from playgrounds to the streets worldwide.

AND1 built its identity through the iconic Mixtapes, videos that went viral long before the social media era, giving a voice to the playgrounds and the most creative street players. A direct, real, unfiltered language. Among the most iconic moments in the brand's history is the one related to Vince Carter, who, during the 2000 NBA Slam Dunk Contest, made the AND1 Tai Chi legendary, cementing them as one of the most iconic shoes ever.